Matt Innes stranded at SEA FM on the Gold Cost a couple of months ago. Last week he sent me a note with a really well produced and creative piece of Imaging.

Matt: “Thought I’d share this with you! Pirates of the Caribbean start filming the next movie here on the Gold Coast next week…so I thought we should do a Promotion around that!”

Very simple production techniques, but its creating some fun on air!

This is what production / imaging is about, at least for me. We want to tell a story, catch the attention of the listener, entertain and most importnat brand our station with giving people a fun time. This is what Matt did in this piece. So, what is your take on creative writing and production, especially in the ppm driven Radio World in the US? I, personally would love to see and hear more of this kind of stuff!

Have a great start of the week!

Andy

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