Most of the time we speak about Station Imaging, but another topic came to my mind  when I read the latest blog post of my friend Tracy Johnson. (Tracy wrote an incredible successful guest post on our blog a few month ago and is legendary for his innovative programming and thinking out of the box). He also did a Q&A with Melissa Etheridge about her upcoming radio show at this years World Wide Radio Summit in L.A. last week – watch the video.

A few weeks ago Dave “Chachi” Denes and Melissa’s crew asked me to do the Imaging Package for the show, which I am really proud of and feeling honnored about. Check the infos on Melissa’s Show and what we’ve done until yet here. My Task for you is:

Think a second about how would you image a syndicated Show? What would be your focus having a presonality like Melissa Etheridge doing a radio show?  Real, Inspiring and Fun. AC Radio Redefined – what does this mean to you on the Imaging side?

My only goal  is to keep it as real as possible and do a more laid back and natural sounding Imaging makes her as a person stands out. Thoughts?

I am really looking forward to hear your ideas on it! Email me: blog@benztown.com or post a comment!

Cheers.

Andy

BTW: Everybody can can win Melissa’s Ipad 2 here.

  1. John Taylor says:

    Hey Andy,
    I was in the audience for Melissa’s mini concert and interview.
    What struck me was how M.E. could make that 12 string guitar sound like a SYMPHONY!
    If I were imaging her show I would make her playing the 12 string the bumper MX.
    Sit Mellisa down and give her keywords one at a time. Each key word should describe mood of the show….or songs…life.
    Let Mellissa riff for 10 seconds on the guitar using each word as an emotional roadmap. Mellissa, when she’s playing, is directly connected to her HEART and the HEART of whoever hears it. Let the emotional magic of this great woman’s artistry move through her playing and impact the emotions of the listener.
    Keywords:
    LOVE
    HOME
    FAMILY
    MOTHERHOOD
    CHILDHOOD
    MAGIC
    LAUGHTER
    CREATIVITY
    BEAUTY
    LONELINESS
    FEAR
    SISTERHOOD
    CARING
    CONNECTION
    PEACE
    THE COLORS: BLUE RED YELLOW GREEN PINK

    Come up with your own improvisational thought starters for Mellissa.
    Then let her magic fingers create brief, beautiful musical sketches or phrases for each.

    All the BEST

    JOHN TAYLOR

    • he john, thx for the great and detailled answer on my post. i will definetly think about this options and compare to the ideas we already have. your ideas would definetly stand out!

      thanks, love and respect
      andy

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