Hey guys, it’s Andre.

Playing around with voices is one of the coolest things you can do in radio imaging and we’re always experimenting with various plugin chains and settings to create some unique and hot effects on our VO. Especially when it comes to hotter formats, the effects get pretty crazy.

But I’m here to warn you: Don’t overdo it!

I know, how fun it is to impress everybody else with your stunning VO effects, but if every line in your promo is done with another crazy effect, the listener will get an effects overkill. Remember what a promo is about — delivering a message. Effects should help delivering that message and not distract from it. Make one or two important lines in your promo stand out with VO effects and they will be recognized.

Here are some examples from Benztown’s CHR library. Listen to the VO and how the effects are used.

The VO and the effects are pretty hot, but only a few lines have these effects to make them stand out.

I still encourage you to try out new VO effects, but use them wisely, because sometimes less is more.

If everything’s special, nothing will be special.

Cheers and have a great weekend.

  1. anybody interested in some of the plugIN combos, let me know..cheers
    ands

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