Yesterday I read a really great article about data driven marketing and thought about it in terms of how to break this down for what we do:
ON AIR MARKETING (of course with some nice bings and bangs, stutters, vocoders…:)

Here is 5 ideas you should think about when creating magic.
I break them down into 2 steps:

1.DATA INSIGHT

What does your data tell you about how your listeners behavior?

Why do they do that?

2. CONNECT THE DATA to actions

What’s frustrating or annoying about that? Can we name the enemy standing in the way?

How can we help?

What do we name this new reality? How do we tell people about it?

Let me know what you think? 

Cheers, Andy

 

*