Howdy Benztown bloggees…and Happy 4th of July to you!

spicoli_twitter_diptic_2_gram_cropI’m Chris Johansing, and I’m in charge of marketing here at Benztown. It’s been our pleasure to run these blogs for you over the last couple years, and I thought I’d share a couple items from my super-ultra-top-secret vault of marketing ideas and resources.

I spend just about every waking hour trying to accomplish 1 thing: reach the decision makers in broadcast radio with the clear message that working with Benztown will benefit them in more ways than one.

That’s step 1. Craft your message…the WHAT & WHY. As in, “what do you offer, and why should anyone care?” Your audience has no reason to listen to you…yet. Give them that reason in your positioning statement. Check this out: http://www.brandeo.com/positioning%20statement

Next step: The WHO – identifying your audience. I’ll get into this adventure next time :-)

Thanks for reading! You’re always welcome to shoot me an e-mail at cj@benztown.com, or leave a comment below if you’d like to bounce ideas around!

PS…sign up for Seth Godin’s blog. Read it everyday. You won’t regret it!

http://sethgodin.typepad.com/

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